The most advanced line of hearing aids in Oakville

Pure Audiology & Hearing Aid Services offers a complete line of hearing aids that are patient proven to deliver maximum performance, comfort and personalization. With a variety of technology levels and styles, Pure Audiology has a hearing aid to suit your unique lifestyle and hearing needs. Our team can help you choose the device that is right for you.

All hearing aids have certain characteristics in common. They are made to selectively increase the volume of the sounds you need. They can make soft sounds audible, while at the same time making moderate or loud sounds comfortable, thus providing relief in both noisy and quiet situations. No hearing instrument can solve every hearing problem or restore normal hearing, but they are designed to provide amplification so that you can hear and understand better.

Style of hearing aids

Choose the Style That’s Best for You
Whether you’re active and on the go, or living life at a more leisurely pace, theirs is a hearing aid that fits with the way you live. Pure Audiology offers sleek, stylish options that are nearly invisible when worn. From your hearing needs to aesthetic appeal, there are many factors to consider before recommending a particular hearing aid. Understanding the differences between hearing aid styles will help you to choose the instrument that is right for your needs.

Behind-The-Ear (BTE)

BTE instruments’ technology is housed in a casing that rests behind the ear. A clear plastic tube then directs amplified sound into an earmold inside the ear canal.

mini Behind–The-Ear (BTE)

The mini BTE rests behind the ear. The case at the back of the ear houses the technology, while a clear tube then directs amplified sound into the ear canal via an earmold or earbud.

Receiver–In–Canal (RIC)

The receiver–in–canal device is small, discreet, and incredibly quick to fit; perfect for many first–time wearers.

Receiver–In–Canal Absolute Power (RIC AP)

The receiver–in–canal Absolute Power instrument combines a custom–formed earmold with the sleek, sophisticated receiver–in–canal instrument allowing people with even the most severe hearing loss to enjoy style without sacrificing power and performance.

Invisible–In–Canal (IIC)

Our newest custom fit style is truly 100% invisible when worn. Living in the second bend of the year, the IIC comes complete with Starkey’s industry–leading technology.

Completely–In–Canal (CIC)

These devices fit completely in the canal. Only the head of a tiny plastic line – with which you insert or remove the instrument – shows above the canal.

In–The–Canal (ITC)

In–the–canal instruments feature an earmold that fits down into the ear canal and a smaller portion that faces out into the outer ear.

In–The–Ear (ITE)

In–the–ear instruments house the technology components in a custom–formed earmold that fits within the outer portion of the ear.

Types of hearing loss

Conductive hearing loss

Conductive hearing loss occurs when the middle or outer ear is damaged or not functioning properly. Sound waves are blocked or cannot be conducted through the ear. Sometimes temporary, it often is possible to treat conductive hearing loss with surgery and/or medication.

Common causes of conductive hearing loss include:
  • injury to the outer ear itself
  • blockage in the ear with cerumen (ear wax) or other small objects like food, beads or insects
  • ear infections
  • fluid in the middle ear
  • perforation of the eardrum
  • congenital deformities
Sensorineural hearing loss

Sensorineural hearing loss the most common type of hearing loss, has its origin in the inner ear or along the auditory nerve. Most commonly the damage occurs in the inner ear or cochlea. In this instance the hair cells in the cochlea are damaged and cannot properly convert and transmit sound signals to the brain.

Common causes of sensorineural hearing loss include:
  • hereditary factors
  • trauma
  • viral infections
  • reactions to ototoxic drugs
  • sudden or long term exposure to noise
  • presbycusis (aging process)
The degree of hearing loss varies from person to person

Between the two extremes of hearing well and hearing nothing, there are many degrees of impairment. The terms used to describe the degree of hearing loss are mild, moderate, severe and profound.

  • Mild hearing loss: Soft sounds are hard to hear. Understanding speech clearly in noisy environments may be challenging
  • Moderate hearing loss: Soft and moderately loud sounds are hard to hear. It’s often difficult to understand speech, especially when there’s background noise.
  • Severe hearing loss: Some loud sounds are audible, but communication without a hearing instrument is impossible
  • Profound hearing loss: Some extremely loud sounds are audible. Communication without a hearing instrument is impossible.
Hearing loss doesn’t only affect the one who has it…

Try out our hearing loss simulator to better understand what your family member, friend or colleague may be experiencing. This simulator enables you to listen to common sounds in a variety of environments, first with normal hearing and then with simulated levels of hearing loss.